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ANALYSIS 1D AGO MARQUES BROWNLEE

iPhone Duo: What We Missed!

12 SEP 2026 · 17:36 ET·10:37·8.19M VIEWS·12.6× USUAL PACE

Apple has unveiled its new folding phone, the iPhone Duo, which combines the functionalities of an iPhone and an iPad. The device functions as an iPhone when closed and a small iPad when open, featuring Apple Pencil support and a software experience optimized for its unique form factor. While Apple claims it's not an iPad, some apps like Settings and Photos exhibit similar dual-column layouts, though others like the home screen and camera apps have distinct designs.

WHY IT MATTERS

This launch presents a new challenge for Apple as it enters the folding phone market, potentially blurring the lines between its existing product categories and prompting questions about consumer adoption and the device's unique value proposition.

APPLE IPHONE DUO IPAD CRAIG FEDERIGI

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