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REPORTING 4D AGO MARQUES BROWNLEE

iPhone 18 Pro/Duo Impressions: Mogged

10 SEP 2026 · 03:29 ET·17:14·20.9M VIEWS·13.3× USUAL PACE

Apple has launched the new iPhone 18 Pro and its first folding phone, the iPhone Duo, at its annual fall event. The iPhone 18 Pro features an A20 Pro chip, a new variable aperture lens, a 25% smaller Dynamic Island, and new color options, starting at $1199. The iPhone Duo, starting at $1699, is a book-style foldable with a 5.4-inch external display and a 7.6-inch internal display, featuring a hidden selfie camera, nano-texture matte coating to minimize crease visibility, and support for the USB-C Apple Pencil.

WHY IT MATTERS

The introduction of Apple's first folding iPhone signifies a major shift in the smartphone market, potentially accelerating the adoption of foldable technology and setting new standards for premium mobile devices. The price increases for both new and older iPhones reflect Apple's strategy amidst rising costs, impacting consumer spending and market competitiveness.

APPLE IPHONE 18 PRO IPHONE DUO FOLDING PHONES MOBILE TECHNOLOGY

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