Details on Apple's 2 new iPhones, including the foldable Duo
Apple unveiled two new iPhones at a special event led by its new CEO, John Ternus. The new models include the iPhone 18 Pro, which features improved battery life, faster charging, and an enhanced camera with aperture control, and the much-anticipated iPhone Duo, Apple's first foldable phone. The Duo is positioned as a potential replacement for carrying both a phone and an iPad, with a starting price of $2,000.
The introduction of the foldable iPhone Duo, despite Ternus's personal skepticism about its sales potential, is seen as a move to establish a 'halo' effect for the Apple brand, similar to the iPhone Air's impact, potentially driving consumers to Apple Stores and influencing future product development.
The event also touched on Apple's advances in AI and the vision for the company's future under Ternus, with discussions about whether the company will prioritize iterative product updates or significant shake-ups.
