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Apple CEO unveils new foldable iPhone at price of $1,999

09 SEP 2026 · 21:57 ET·1:35·59K VIEWS·8.3× USUAL PACE

Apple CEO John Ternus unveiled the new foldable "iPhone Duo" at a price of $1,999, positioning it as the thinnest iPhone ever with the largest display. The device is designed for gaming and multitasking, allowing users to split the screen into two apps or windows. This launch marks a significant move for Ternus, who succeeds Tim Cook, and enters a market already featuring foldable phones from Motorola, Google, and Samsung, with Samsung already lowering prices on its competing model.

WHY IT MATTERS

Apple's entry into the foldable phone market, previously dominated by a few key players, could significantly shift consumer interest and further drive innovation in smartphone design, potentially impacting the market share of existing foldable devices.

ALSO DISCUSSED

Samsung dropping the price of its Galaxy Zfold 8 to about $1,600.

APPLE IPHONE DUO JOHN TERNUS TIM COOK

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