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Former Apple CEO Sculley 'Excited' About iPhone Duo

09 SEP 2026 · 16:16 ET·9:57·9.37K VIEWS·1.6× USUAL PACE

Former Apple CEO John Sculley expressed excitement about Apple's new iPhone Duo, its first foldable smartphone featuring a 7.6-inch unfolded display and a 5.4-inch outer screen. Sculley believes the new CEO, John Turner, understands products and is effectively launching numerous innovations, including the foldable phone he has desired for a long time. Despite the $2,000 price point, Sculley anticipates success, comparing Apple's premium pricing strategy to the fashion industry's model where quality experience justifies cost.

WHY IT MATTERS

The introduction of a foldable iPhone marks a significant product line expansion for Apple, potentially reshaping its competitive stance in the high-end smartphone market and its strategy for the AI era, especially given past criticisms of Apple's AI efforts.

ALSO DISCUSSED

The discussion also covers Apple's strategy for the AI era, comparisons to past product launches like the Macintosh and Newton, and the dynamic between current CEO John Turner and former CEO Tim Cook.

APPLE IPHONE DUO FOLDABLE SMARTPHONES JOHN SCULLEY JOHN TURNER

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