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Apple Unveils $1,999 Foldable iPhone Duo

09 SEP 2026 · 14:39 ET·1:47·148K VIEWS·24.9× USUAL PACE

Apple has unveiled its first foldable smartphone, the iPhone Duo, with pre-orders beginning October 16th and availability in over 70 countries. The device starts at $1,999 for the 256GB model and is scheduled to launch on October 23rd. Analysts had predicted a higher price point, with some estimates ranging from $2,300 to $2,500.

WHY IT MATTERS

The pricing and release of the iPhone Duo will impact Apple's market share in the foldable phone segment and could influence consumer upgrade cycles. Its market reception is being closely watched by investors, with Apple's stock experiencing a 'sell the news' reaction.

ALSO DISCUSSED

The episode also discusses Apple's stock performance and analyst expectations for upgrade cycles.

APPLE IPHONE DUO FOLDABLE SMARTPHONE ED LUDLOW MORGAN STANLEY

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