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Apple’s Rally Pressures New CEO to Deliver on $2,000 Foldable iPhone

09 SEP 2026 · 12:20 ET·5:10·25.6K VIEWS·4.2× USUAL PACE

Apple is set to unveil its first foldable iPhone, dubbed the 'iPhone Duo Duo', at its upcoming event. This launch comes as the company's stock has surged $570 billion over the summer, driven partly by anticipation for the new device. The foldable phone represents a significant shift from Apple's traditional rectangular design and aims to make the foldable category a more mainstream part of the smartphone market, despite competitors like Samsung and Google already having foldable offerings.

WHY IT MATTERS

The success of the foldable iPhone is crucial for new CEO John Ternus, who faces high expectations following Apple's substantial stock rally, and it could redefine a significant segment of the smartphone market.

ALSO DISCUSSED

The episode also covers updates to the iPhone 18, Apple Watch, and AirPods, as well as Apple's pricing strategies driven by memory costs and its approach to AI.

APPLE INC. JOHN TERNUS IPHONE DUO DUO FOLDABLE IPHONE

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