Apple to announce new products at annual event
Apple is expected to announce new products at its annual September hardware event, including the iPhone 18 lineup and a rumored foldable iPhone. The foldable device is anticipated to feature a notebook-style design, unfolding from a smartphone into a small tablet. The iPhone 18 Pro models may see a price increase of $150-$200 due to global memory shortages driven by the AI sector.
The introduction of a foldable iPhone could signal a new direction for smartphone design, while potential price increases and the absence of a base model highlight the impact of AI-driven demand on component availability and consumer pricing.
The event is the first under new CEO John Teras, and discussions are expected around Apple's AI strategy, its deal with Google's Gemini, and the company's approach to tariffs and China.
