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Apple to Unveil First Foldable Phone

08 SEP 2026 · 17:53 ET·10:31·68.3K VIEWS·9.8× USUAL PACE

Apple is set to unveil its first foldable iPhone tomorrow, codenamed V68 internally, a project that has been in development for over a decade. Initially explored as a foldable iPad, the concept shifted to an iPhone after CEO Tim Cook's inspiration from a 2020 trip to Asia. The device features a passport-sized, 4:3 aspect ratio design, and is expected to launch with a new type of glass co-developed with Corning. It will be introduced by new CEO John Turnus, with the launch date strategically chosen to coincide with his transition.

WHY IT MATTERS

This launch is critical for Apple as foldable technology presents significant brand reputation risks; any early issues with the device could be detrimental. Apple's decision to wait until now indicates confidence in the durability and refinement of the technology, aiming to avoid the pitfalls experienced by early competitors like Samsung.

ALSO DISCUSSED

The episode also covers the compensation packages for former CEO Tim Cook and new CEO John Turnus, the manufacturing complexities of foldable displays, the potential market size for foldable phones, Apple's leasing and upgrade programs for the new device, limitations in the foldable phone's camera and battery life compared to traditional iPhones, and new Apple Watch features.

APPLE JOHN TURNUS TIM COOK CORNING IPHONE

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