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Apple Set for Major Product Launch with Foldable iPhone

08 SEP 2026 · 17:53 ET·2:38·26.9K VIEWS·3.8× USUAL PACE

Apple is set to launch its first foldable iPhone tomorrow, a device that represents the biggest design change to the iPhone in nearly twenty years and has been in development for a decade. The product, originally conceived as a foldable iPad mini, was pivoted to a phone after Tim Cook's visit to Asia in 2020. The device will feature a unique 4:3 aspect ratio, wider and shorter than traditional foldables, making it ideal for video consumption.

WHY IT MATTERS

This launch is a major event for Apple and the broader smartphone industry, as the company aims to capture a significant share of the foldable market, particularly in China, with a device expected to sell out its initial production run of 7-10 million units.

ALSO DISCUSSED

The "Surprise and Shine" event will also likely feature new Apple Watches and AirPods, alongside updates to the traditional iPhone 18 Pro and 18 Pro Max models.

APPLE IPHONE FOLDABLE PHONE MARK GURMAN TIM COOK

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