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Roger Goodell On The NFL’s Australia Debut And Global Expansion

14 SEP 2026 · 09:50 ET·16:06·715 VIEWS·4.9× USUAL PACE

NFL Commissioner Roger Goodell, fresh off a four-year contract extension, discussed the league's global expansion strategy, including the first regular-season game in Australia. He anticipates increased international games and believes an international franchise is "very possible and likely" someday, though not in the immediate 4-5 year timeframe.

WHY IT MATTERS

The NFL's push for global expansion, particularly into new markets like Australia and potential international franchises, signifies a major shift in its business model, aiming to tap into new fan bases and revenue streams, which could significantly impact the league's valuation and media rights in the future.

ALSO DISCUSSED

Goodell also addressed the possibility of an 18-game season, the league's approach to media rights, the high valuations of NFL teams, and the need for stronger regulation in prediction markets before the NFL would partner with them.

NFL ROGER GOODELL GLOBAL EXPANSION MEDIA RIGHTS TEAM VALUATIONS

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