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KIND's founder didn't TURN DOWN $40 million. The buyer walked.

11 SEP 2026 · 09:00 ET·24:05·3.59K VIEWS·0.9× USUAL PACE

Daniel Lubetzky, founder of KIND, clarified that he did not turn down a $40 million offer for the company in 2008. Instead, the potential buyer withdrew from the deal due to trademark and production concerns. Lubetzky recounted that the buyer later returned with offers in the billions.

WHY IT MATTERS

This story highlights the significant valuation growth of KIND and the critical decision-making involved in entrepreneurship, particularly regarding potential acquisitions and strategic partnerships.

ALSO DISCUSSED

The interview also touches on the business advantage of kindness, Lubetzky's father's experiences at Dachau, the four Cs and the builders movement, the birth of KIND, and why hiring diverse perspectives is crucial for business.

KIND DANIEL LUBETZKY MARS

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