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Bull v. Bear: Do New AAPL iPhones Set Stage for Bull Run in the Mag 7 Stock?

09 SEP 2026 · 15:00 ET·11:02·2.75K VIEWS·0.5× USUAL PACE

Apple CEO John Ternus unveiled new products at the company's "Surprise and Shine" event, including the expected iPhone 13 Pro lineup and a rumored foldable iPhone dubbed the "iPhone Ultra." The company also announced updates to the Apple Watch, AirPods, and software, with a focus on potential AI integration and Siri enhancements. While the stock has performed well year-over-year, analysts are watching pricing, availability, and the potential for a new upgrade cycle driven by the new devices, particularly the foldable iPhone.

WHY IT MATTERS

The new product announcements and potential for increased consumer demand, especially with the introduction of a foldable iPhone, could significantly impact Apple's balance sheet and stock performance in the coming months.

ALSO DISCUSSED

The segment also featured two example options trades: a range-bound call calendar spread by Kevin Hincks and a bearish put vertical spread by Tom White, both leveraging implied volatility around the product announcement.

APPLE IPHONE JOHN TERNUS FOLDABLE IPHONE AI

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