Apple set to unveil iPhone 18: What the release means for the tech giant
Apple is set to unveil the iPhone 18, with the release expected to be priced well north of $2,000 and potentially catalyze an upgrade cycle. T. Rowe Price portfolio manager Dominic Rizzo discussed the release on 'Squawk Box,' noting that while Apple typically dominates the premium market and can pass on supply chain costs, the company's long-term stock valuation hinges on its ability to integrate personal AI capabilities.
The launch of the iPhone 18 is significant as it could drive a hardware upgrade cycle for Apple, but its sustained premium valuation may depend on the company's success in personal AI, a crucial area for future computing and mobile device functionality.
The discussion touched on the potential for foldable phones, the demand for personal and professional AI agents, the business models of app stores and task completion commissions, and a comparison of Apple's valuation to Nvidia's growth and earnings.
MORE FROM CNBC TELEVISION
- Gaming out the Fed's next move: The investment committee weighs in 29M
- Rapidan Energy CEO on how the Saudi East-West pipeline shutdown will affect the oil market 30M
- Market Midday: Stocks Fall, Yields Rise, AI Leaders Sound Warning • 9/14/26 46M
- AI safety fears loom over IPOs: Here's what you need to know 1H