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Apple set to unveil iPhone 18: What the release means for the tech giant

09 SEP 2026 · 08:38 ET·4:57·34.4K VIEWS·5.5× USUAL PACE

Apple is set to unveil the iPhone 18, with the release expected to be priced well north of $2,000 and potentially catalyze an upgrade cycle. T. Rowe Price portfolio manager Dominic Rizzo discussed the release on 'Squawk Box,' noting that while Apple typically dominates the premium market and can pass on supply chain costs, the company's long-term stock valuation hinges on its ability to integrate personal AI capabilities.

WHY IT MATTERS

The launch of the iPhone 18 is significant as it could drive a hardware upgrade cycle for Apple, but its sustained premium valuation may depend on the company's success in personal AI, a crucial area for future computing and mobile device functionality.

ALSO DISCUSSED

The discussion touched on the potential for foldable phones, the demand for personal and professional AI agents, the business models of app stores and task completion commissions, and a comparison of Apple's valuation to Nvidia's growth and earnings.

APPLE IPHONE 18 DOMINIC RIZZO T. ROWE PRICE AI

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