NASCAR CEO on future business growth: All about partnerships
NASCAR CEO Steve O'Donnell discussed the sport's recent business growth, citing increased attendance, commercial momentum, and a younger demographic engaging with the sport. He highlighted the success of partnerships, including with USA Sports, and the strategic importance of Project 2032, a five-year plan to align stakeholders on future goals. O'Donnell also pointed to expansion into new markets like San Diego, which saw 70% new fans, as a key driver of future growth.
NASCAR is aiming to build on its current momentum by strategically expanding into new markets and fostering deeper partnerships, which could redefine its fan base and commercial appeal.
The role of star drivers like Denny Hamlin, Chase Elliott, and Bubba Wallace in the playoff standings; the success of the Iowa race and its viewership on USA Network.
NASCAR STEVE O'DONNELL PROJECT 2032 DENNY HAMLIN CHASE ELLIOTT
RELATED COVERAGE
FULL STORY: 2 VIDEOS →
MORE FROM CNBC TELEVISION
- SambaNova CEO on going public next year: If it makes sense for the company, we are thinking about it 43M
- Gaming out the Fed's next move: The investment committee weighs in 43M
- InfoHawk CEO Robert Leathern calls claims that AI could kill humans 'a bit hyperbolic' 44M
- Rapidan Energy CEO on how the Saudi East-West pipeline shutdown will affect the oil market 44M