VideoNewsLive
REPORTING 13D AGO MORNING BREW DAILY

Tim Cook’s Apple watch has ended

01 SEP 2026 · 07:28 ET·29:14·16.2K VIEWS

Tim Cook concluded his 15-year tenure as CEO of Apple, during which the company's stock soared over 2,000% to become the second most valuable globally, with revenue and profits quadrupling. While some criticize Apple's slower adoption of AI features and the underperformance of its Vision Pro headset, Cook is credited with building a valuable connected ecosystem and expanding the success of hardware like the Apple Watch and AirPods, as well as the services business. John Ternus will succeed Cook.

WHY IT MATTERS

Cook's leadership transformed Apple into a multi-trillion dollar tech giant by focusing on ecosystem integration and expanding product lines beyond the iPhone. His successor faces the challenge of navigating the AI revolution and maintaining Apple's competitive edge.

ALSO DISCUSSED

MapQuest has seen a surge in downloads and app store rankings after refusing to rename Lake Ontario "Lake America"; Syracuse University is facing an enrollment crisis impacting its budget; and the FTC is challenging Amazon over pricing claims.

TIM COOK APPLE JOHN TERNUS APPLE WATCH IPHONE

POST ON X EMAIL

MORE FROM MORNING BREW DAILY

  1. Tesla makes a surprising comeback 6H
  2. Should we actually be worried about the AI apocalypse? 3D
  3. Apple unveils its first-ever foldable iPhone…and it’s $2,000 4D
  4. Anthropic researcher warns AI has more than 10% chance of ‘killing all humans’ 5D

Top video stories delivered to your inbox daily

One email a day. No sponsored placement.