Apple’s Foldable iPhone Event: What Really Matters | One More Thing
Apple is expected to unveil a new foldable iPhone, potentially costing over $2,000, at its "Surprise and Shine" event on September 9th, marking the first major presentation led by new CEO John Ternus. The company will need to justify the high price point by demonstrating how the folding design enhances app functionality and user experience, especially given rumors of a two-camera setup on the foldable model compared to the iPhone 18 Pro Max's rumored variable aperture camera.
The successful introduction of a foldable iPhone will determine Apple's competitive standing in the premium smartphone market and could reshape user expectations for mobile device design and functionality, while also setting the tone for John Ternus's leadership at Apple.
The event is also rumored to include new iPhone 18 Pro colors, potential delays for base model iPhone 18 releases, minor updates to Apple Watch Series 12 and Ultra, and new AirPods 5 and 5 Pro models, with potential for a HomePod or Apple TV announcement as a "One More Thing" surprise.
