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Reversing 'brain drain' should be top priority for new Apple CEO Ternus, says Deepwater's Munster

01 SEP 2026 · 18:19 ET·5:11·13.8K VIEWS·0.9× USUAL PACE

Gene Munster, managing partner at Deepwater Asset Management, believes that reversing 'brain drain' and retaining top talent should be the new Apple CEO Ternus's top priority. Munster noted that Apple lost approximately 400 employees to OpenAI in the past year, representing about 3% of Apple Park's workforce. He also discussed the potential impact of new product launches, including a foldable phone and advancements in AI with a new Siri, on Apple's market performance and pricing strategies.

WHY IT MATTERS

Employee retention is critical for Apple's ability to innovate and maintain its competitive edge in the fast-paced tech industry, particularly as it aims to compete in the AI space.

ALSO DISCUSSED

The conversation also touched on Apple's services revenue growth, the potential impact of AI-powered apps on developer revenue, and the strategy behind new iPhone pricing.

APPLE TERNUS GENE MUNSTER OPENAI SIRI

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