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The Day Tim Cook Replaced Steve Jobs: The iPhone 4S Launch | CNET Archives

31 AUG 2026 · 05:00 ET·4:46·53.2K VIEWS·0.9× USUAL PACE

Tim Cook took the stage for his first product launch as Apple CEO in 2011, introducing the iPhone 4S. The device featured a new dual-core A5 chip for increased speed, an improved camera with 1080p HD video recording, and the introduction of Siri, a personal assistant. The launch also included updates to iOS 5 and iCloud, highlighting Apple's integrated approach to hardware, software, and services.

WHY IT MATTERS

This event marked a significant transition for Apple, with Tim Cook stepping into the CEO role for the first time after Steve Jobs' passing, showcasing the company's ability to continue innovating under new leadership.

ALSO DISCUSSED

The video also touches upon the history of Apple's Town Hall auditorium, the launch of the original iPod, and the MacBook Air.

TIM COOK APPLE IPHONE 4S SIRI IOS 5

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