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Surprise Macs?! This Is Not Apple’s Typical Playbook | One More Thing

28 AUG 2026 · 08:00 ET·5:47·277K VIEWS·4.0× USUAL PACE

Apple has unexpectedly released new Mac Mini and Mac Studio models featuring the M6 and M5 Ultra chips, respectively, ahead of its usual September iPhone event. The Mac Mini, starting at $899, boasts a 40% faster CPU and twice the graphics speed, while the Mac Studio, priced from $2,499, retains its design with updated internals. This move comes as Apple reportedly aims to address high demand for computers capable of running AI software and capitalize on the back-to-school season.

WHY IT MATTERS

The early release of these new Mac models signals a shift in Apple's product launch strategy, potentially driven by market demand for AI-capable machines and supply chain considerations, impacting consumers looking for advanced computing solutions and setting new expectations for Apple's future release cycles.

ALSO DISCUSSED

The episode also covers Walmart's decision to finally accept Apple Pay, price adjustments for the Apple Polishing Cloth, and upcoming announcements expected at the September 9th iPhone event, including the iPhone 18 Pro and a potential folding iPhone.

APPLE MAC MINI MAC STUDIO M6 CHIP M5 ULTRA CHIP

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