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ANALYSIS 33D AGO BLOOMBERG GLOBAL TECH NEWS

Apple's Glass-Centric iPhone Is Still on Schedule to Mark Device's 20th Anniversary

11 AUG 2026 · 17:57 ET·3:05·3.43K VIEWS·0.1× USUAL PACE

Apple's planned glass-centric iPhone, rumored for its 20th anniversary in 2027, is reportedly still on schedule, according to Bloomberg Intelligence analyst Anurag Rana. This design, featuring glass on the front, back, and sides, aims to help Apple lift average selling prices (ASPs) amid rising memory costs and potential impacts on unit shipments. While a specific price for the anniversary model is unknown, it is expected to be a premium device, potentially alongside a foldable iPhone, to further boost ASPs.

WHY IT MATTERS

The success of these premium models is crucial for Apple to maintain iPhone segment growth rates and offset rising component costs, impacting both consumer device affordability and the company's financial performance.

APPLE IPHONE ANURAG RANA BLOOMBERG INTELLIGENCE ASPS

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