How Apple Makes iPhone Fold Worth It to You | One More Thing
CNET's Bridget Carey discusses the potential pricing challenges for Apple's rumored folding iPhone, drawing parallels to the initial reception of the first iPhone 19 years ago. Apple may address the high cost, estimated at over $2,000, through an expanded device leasing program set to launch July 28th, which could make expensive devices more accessible through monthly payments. The video also examines how Apple might market the folding iPhone, potentially by emphasizing ease of one-handed use and teaching users new multitasking functionalities, similar to the original iPhone's marketing.
Apple's strategy for a folding iPhone, particularly its pricing and leasing plans, will determine its market success and set a precedent for future high-cost mobile devices. Consumers will need to decide if the larger screen and new functionalities justify the significant expense.
APPLE IPHONE FOLDING PHONE LEASING PROGRAM SAMSUNG GALAXY Z FOLD 8